WHO IS THIS CONFERENCE FOR?
Attendees will include representatives from marketing companies, software development companies, AI businesses, language services providers, magazines, publishing companies, copywriters, writers, translators, designers, etc. Basically anyone who has a need for creative language (both verbal and visual) and international marketing services. In total, we expect about 150-170 people to attend (1/3 of the tickets were sold by 30 November 2019!).
There are limited places for companies from the same industry and country, so make sure you book your ticket as soon as possible to secure your spot.
WHAT WILL THE CONFERENCE COVER?
We will be discussing topics that benefit all attendees and cover what the future holds:
- What the role of AI is in the human interaction aspects of today’s business (networking, pitching, customer service, critical thinking, presentations, etc.).
- What human tasks AI is replacing and which ones still need a human touch.
- How the nature of human work is shifting to accommodate to AI.
- What role AI plays in the provision of multilingual services (translation, localisation, transcreation, etc.).
- What the role of AI is in creative written language and marketing (copywriting, writing, marketing, media, etc.).
- What the potential of AI is in culture and creative visual language (art, tourism, music, literature, the film industry, etc.).
- Neural Machine Translation and Language Processing: applications, challenges, etc.
CONFERENCE PROGRAMME (UK TIME)
09.30 – 09.50: Opening and introductions
10.00 – 10.45: Session 1. AI and Visual Language in Photography – Arwyn Bailey “The Time Lord”
11.00 – 11.45: Session 2. Personality of a Bot – Nastasya Savina
12.00 – 12.45: Session 3. Transcreation in the Age of AI: Scoring Content on the Base of Its Impact on UX – Giulia Tarditi
12.45 – 13.30: Lunch Break
13.30 – 14.15: Session 4. Language Technology, Powered by Humans – Jamie Brown
14.30 – 15.15: Session 5. Ethical Concerns of AI in Marketing – Sabina Jasinska
15.15 – 15.45: Coffee Break
15.45 – 16.30: Session 6. How Will Bots Shape the Work that We Do? – Tina Squire
16.45 – 17.30: Session 7. AI and Translators: Quite the Power Couple? – Gaetan Chrétiennot
17.30: Closing & thanks
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